Travel company TUI expands its tourism offerings in Turkey and Greece, focusing on October and November travelers during the autumn season.
In an ambitious move, Europe's leading tourism company, TUI, has intensified efforts to extend the tourism season in Greece and Turkey until November. This initiative aims to leverage favorable climate conditions, attractive pricing, and quieter travel periods to appeal to travellers seeking mild weather, less crowded destinations, and good deals[1][2][5].
CEO Sebastian Ebel emphasised that climate conditions are particularly favorable during October and November in both Greece and Antalya. The weather in Antalya, Turkey, is expected to be excellent during this extended tourism season. TUI is conducting advanced negotiations with local businesses and hoteliers to keep facilities open in October and November[6][7].
Regarding the city break market during this extended season, TUI plans to capitalise on growing demand for short trips, especially to cities like Athens. By promoting these city breaks in the autumn months, TUI aims to boost tourism beyond the summer peak, targeting travellers looking for mild climates and more comfortable conditions outside the busy high season[2].
The city break market in Turkey and Greece during the extended tourism season is considered a significant growth opportunity by TUI. The company is in constant communication with hotels and local businesses to keep facilities open, positioning itself as an inspiration for the effort to extend the tourism season in these destinations[3][4].
It's important to note that TUI's strategy does not involve any specific mention of Turkey or Greece's political or military situations. The extended tourism season initiative does not directly relate to Turkey's domestic missile production, sports events, or human rights reports[8][9].
The U.K. market is already 89% sold for the summer of 2025, according to Ebel's data. Across the group, the summer period, including October, has reached 90% in sales[10]. This strong existing demand supports TUI's push to extend the tourism season, offering travellers the opportunity to visit these destinations in autumn.
In conclusion, TUI's strategy to extend the tourism season in Turkey and Greece until November focuses on leveraging favorable climate conditions, attractive pricing, and quieter travel periods. The company is actively negotiating with local hotels and businesses to keep accommodations and facilities open through October and November, appealing to travellers with the promise of mild weather, less crowded destinations, and good deals.
- TUI's extended tourism season strategy in Turkey and Greece will offer visitors the chance to explore these countries during the mild autumn weather, particularly in Antalya, Turkey.
- To cater to an increasing demand for city breaks, TUI plans to capitalize on the extended season in Greece, with Athens being a key destination, and in Turkey, negotiating with local businesses to keep facilities open until November.
