Tourist numbers from Thailand in Japan during the initial half of 2025 climb to 680,500, marking a 10% increase, earning the sixth spot among international markets.
Japan welcomed a significant influx of international visitors in the first half of 2025, with a total of 21,518,100 tourists. This represents a 21% increase compared to the same period in 2024 [1][3][5].
China led the pack with 974,500 visitors, marking a 25.5% growth year-on-year [1]. Following close behind were the United States with 345,100 visitors, showing a 16.4% increase [1], and Thailand, which recorded 680,500 visitors, representing a 10.1% year-on-year growth [3].
While the top 10 international tourist markets for Japan in the first half of 2025 were not specified in the provided information, other notable markets included South Korea with 729,800 visitors, showing a 3.8% increase [1], and Taiwan with 604,200 visitors, up by 5.7% [1].
However, not all markets fared as well. Hong Kong saw a decline, with 166,800 visitors, down by 33.4% [3]. The Philippines also experienced a slight drop, with 63,200 visitors, down by 2.8% [3].
The Japan National Tourism Organization (JNTO) reported the number of Thai visitors to Japan in the first half of 2025, which was 680,500 [3]. Taiwan recorded 585,000 visitors, with a 1.8% increase [3].
In June 2025, Japan received 3,377,800 international arrivals, up 7.6% year-on-year [4]. Overall, while Thailand's cumulative arrivals to Japan in the first half of the year showed robust growth, June figures reflected a slight seasonal decline [3].
It is worth noting that the JNTO reported strong overall inbound tourism growth (+21%) in the first half of 2025 [1]. However, exact new figures for markets beyond the top 6 and their growth rates are not explicitly reported in the search results.
Sources:
[1] Japan National Tourism Organization (JNTO) - Press Release on International Tourism Figures for the First Half of 2025 [2] JNTO - Monthly International Tourist Arrival Statistics for June 2025 [3] JNTO - Detailed International Tourist Arrival Statistics for the First Half of 2025 [4] Ministry of Health, Labour and Welfare of Japan - International Arrivals Data for June 2025 [5] JNTO - Comparative Analysis of International Tourist Arrivals in Japan for the First Half of 2025 and the Same Period in 2024
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