Strife in Idyllic Vacations? Consumers Express Doubt in Travel Sector's Ability to Shield Them from Artificial Intelligence-Driven Deception
In a revealing study by Jumio, a leading company specialising in AI-powered identity intelligence and biometric authentication, it has been found that a significant portion of global consumers lack confidence in the travel industry's ability to protect them from AI-powered fraud during the summer travel season.
The findings indicate that 44% of global consumers are wary of the industry's ability to safeguard them from fraudulent activities such as identity theft and account takeover fraud. This distrust is even more pronounced in the sharing economy, with 50% of consumers globally and 55% in the UK expressing a lack of adequate protection.
The concern arises as consumers share sensitive personal data, including government-issued IDs like passports and drivers' licenses, during summer travel bookings and check-ins. This exchange of data makes consumers vulnerable to fraud, particularly during the peak travel season.
The study also reveals a broader global distrust in digital security, with 69% of respondents viewing AI-powered fraud as a greater threat to personal security than traditional identity theft. Interestingly, regional differences show that Singaporean consumers report relatively lower concern, with only 37% lacking confidence in travel fraud protection, potentially underestimating AI-driven threats.
In response to these concerns, consumers worldwide are slightly more willing to spend extra time on identity verification processes compared to 2024. This shift suggests a growing awareness and prioritisation of digital identity protection during travel and in the sharing economy. In 2025, 74% of global consumers are willing to spend more time on identity verification when accessing travel and hospitality-related platforms, a percentage that is an increase from 71% in 2024.
Bala Kumar, chief product and technology officer at Jumio, stated that consumers expect the same level of care for their personal data in travel and hospitality as they do for physical safety. Kumar also emphasised the need for new solutions and technologies to balance convenience with protection in the travel and hospitality industry.
The travel and hospitality industry needs to address AI-powered scams as they evolve to regain consumer trust and ensure a secure and enjoyable travel experience for all.
[1] Source: Jumio's 2025 Online Identity Study [2] Source: Jumio's 2024 Online Identity Study [4] Source: Jumio's Press Release, "Jumio Reveals Consumers' Concerns Over AI-Powered Fraud in Travel and Sharing Economy" (Date of release: [Insert date])
- The travel and hospitality industry, with its increasing reliance on technology such as AI-powered identity verification, should prioritize cybersecurity to address consumer concerns about their personal data's protection during travel, ensuring not only a safe but also an enjoyable experience for all.
- As the study by Jumio exposed, a significant proportion of global consumers are distrustful of the travel industry's cybersecurity measures, especially concerning the sharing economy and lifestyle choices like travel, where sensitive data like passports and drivers' licenses are shared during bookings and check-ins.
