Predicted travel trends among Americans in 2025, reveals survey: Expenditures that may not be publicly shared on social media platforms

In a world where family-oriented trips and microcations dominate the mainstream travel narrative, a fascinating array of lesser-known trends is emerging among American travelers in 2025. These trends, while not as widely discussed, are indicative of a growing desire for unique experiences, local immersion, and wellness.

## Solo Female Travel

An increasing number of women are embarking on solo journeys, with 65% of American women taking vacations without their significant others [2]. These women are seeking intentional, meaningful experiences, often focusing on adventure, culture, or nature. They tend to spend more on safety and curated activities, with domestic trips costing between $250 and $750 [2].

## Local and Cultural Experiences

Travelers are increasingly seeking authentic local experiences rather than traditional sightseeing. This trend is supported by platforms like Airbnb Experiences and Withlocals, which offer unique interactions with local cultures and communities. While spending figures for these experiences aren't detailed, the trend suggests a shift towards investing in memorable, bespoke experiences.

## Sleep Tourism

This emerging trend emphasizes wellness through improved sleep during travel, incorporating elements like luxurious bedding, nutrition, and spa treatments. Specific spending figures for sleep tourism aren't widely reported, but it represents a niche market where travelers are willing to invest in higher-quality accommodations and wellness services.

## Rural and Inland Destinations

There is a noted increase in interest for inland U.S. destinations, such as Michigan and Tennessee, which offer lakefront and mountain retreats. Spending on these trips isn't separately detailed, but they are part of a broader trend towards exploring domestic, non-coastal areas.

Other lesser-known trends include exploring ancestral roots, wellness escapes featuring cutting-edge treatments, budget-friendly alternatives to major tourist hotspots, vacations to learn or develop a new skill, off-peak trips due to climate change's impact on weather predictability, and a growing interest in eco-friendly, socially responsible travel.

In 2025, 26% of Americans are embracing solo travel, and 33% are turning to travel advisors for assistance. Interestingly, 10% of travelers are planning multi-generational trips, prioritising these over saving for their kids' future, while 12% admit they're embarrassed about some of their travel choices this year.

Despite the diverse range of trends, one constant remains - the importance of travel insurance. Whether you're setting sail on an adult-only, clothing-optional cruise or exploring your ancestral roots, bringing whole-trip travel insurance along for the journey is recommended.

Sources: [1] [Travel + Leisure](https://www.travelandleisure.com/news/travel-trends/inland-travel-trends) [2] [The Points Guy](https://thepointsguy.com/news/solofemaletravel/) [3] [Lonely Planet](https://www.lonelyplanet.com/news/2019/09/26/authentic-local-experiences-travel-trend/) [4] [Forbes](https://www.forbes.com/sites/cherylschnader/2019/08/28/the-rise-of-sleep-tourism/?sh=48f68a367e6f)

In the world of American travelers in 2025, 26% are embarking on solo journeys, investing in safety and curated activities that cost between $250 and $750 for domestic trips.
Travelers are turning away from traditional sightseeing and instead seeking authentic local experiences, embracing platforms like Airbnb Experiences and Withlocals for unique interactions with local cultures and communities.
Sleep tourism is an emerging trend among travelers seeking wellness through improved sleep during travel, investing in higher-quality accommodations and wellness services to ensure a good night's rest.
A noteworthy increase in interest is observed for inland U.S. destinations such as Michigan and Tennessee, where travelers are exploring lakefront and mountain retreats as part of a broader trend towards non-coastal areas.
Regardless of the diverse travel trends in 2025, one constant remains - the importance of travel insurance, providing coverage for all types of journeys as travelers set sail on various adventures.