Meta to use user exchange with AI chatbot for personalized advertising - Meta to Use AI Chatbot Conversations for Personalized Ads
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced a significant change to its advertising practices. The company will now use conversations with its AI chatbot, Meta AI, to display personally tailored ads to users. This shift aims to provide users with more relevant content and ads, but it has sparked discussions about privacy and data usage.
Meta's data protection manager, Christy Harris, revealed this change, emphasizing the importance of user understanding and advance notice. Starting soon, if users discuss outdoor activities with Meta AI, they might see recommendations for hiking groups, photos, videos, or even ads for hiking shoes in their feeds. This personalization is made possible by using user interactions with Meta AI for targeted advertising.
However, users should note that they cannot opt out of data collection when using ChatGPT. But, they do have control over the level of personalization of ads and content in their feeds. This means users can adjust their settings to limit how their interactions with ChatGPT influence the ads they see.
Meta's decision to use conversations with its AI chatbot for personalized advertising aims to enhance user experience. With over a billion people using ChatGPT, the company believes this change will provide users with more relevant and interesting content. However, it's crucial for users to understand the implications of this change on their privacy and data usage, and to adjust their settings accordingly.
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