"Crazy Region" Lausitz relies on eye-catching train advertising - Lusatia's 'Radical Region' Train Campaign Marks Coal Phase-Out Shift to Renewables
Brandenburg is receiving around ten billion euros from the federal government to tackle structural change in Lusatia. The region, once known for coal mining, is shifting towards renewable energy and managing the impacts of the coal phase-out by 2038. A striking train campaign has been launched to attract skilled workers and promote Lusatia's transformation.
Lusatia, now rebranding itself as a 'radical region', is using a train on the RE7 line to raise awareness of its economic transition. The train, presented by Brandenburg's infrastructure minister Detlef Tabbert in Berlin, will run between Dessau and Senftenberg, highlighting the region's close connection to the capital. The campaign aims to manage the social and economic impacts of the coal phase-out and attract more skilled workers to the area.
The federal government is providing around ten billion euros to support these restructuring measures. This substantial investment will help Lusatia adapt to its new economic landscape, moving away from lignite mining towards renewable energy sources.
The train campaign is a visible symbol of Lusatia's commitment to change and its determination to attract new talent. With around ten billion euros in federal support, the region is well-equipped to manage its structural transformation and embrace a sustainable future.
