Last chance to submit for the Brand Impact Awards within a week
The Brand Impact Awards, now in its 12th consecutive year, has announced an expansion for its 2025 edition. The prestigious awards have introduced several new categories and assembled a distinguished judging panel from top global agencies and brands.
New Categories for 2025:
- Innovation Awards (a whole new group):
- Emerging Tech (campaigns using AI, AR, VR, biometrics, etc.)
- Interaction (digital interactivity campaigns)
- Experiential (physical, digital, or hybrid sensory experiences)
- An extra award in the Craft category:
- Sonic (new for 2025)
- Other Craft categories include Brand Strategy, Motion, Copywriting, Illustration, Typography
- There are also 24 sector categories such as Wine, Beer and Spirits, Self-branding, FMCG, Transport and Travel.
The Interactive category includes campaigns that engage audiences through digital interactivity. The Emerging Tech category celebrates campaigns that utilise cutting-edge technology such as AI, AR, VR, or biometrics.
Judging Panel:
The elite judging panel is composed of seasoned design professionals from prestigious global agencies and studios, as well as brand specialists from major companies. Specifically, judges come from:
- Agencies: Pentagram, Lippincott, JKR, Wolff Olins, R/GA
- Independent studios: Ragged Edge, Mucho, Koto, For The People
- Client-side brand experts from Google, LEGO, Citi, Spotify
This blend of industry-leading agency creatives and client-side brand specialists ensures a comprehensive and expert evaluation of submissions. The panel rigorously discusses each entry before awarding Bronze, Silver, Gold, or Best in Show.
The Craft categories for the Brand Impact Awards are sponsored by Frontify, and the Illustration category is sponsored by ASUS Pro Art. The Brand Impact Awards put each project through rigorous discussion before awarding Bronze, Silver, Gold, or Best in Show awards.
In summary, the 2025 Brand Impact Awards feature new Innovation and Craft categories including Sonic, Emerging Tech, Interaction, and Experiential, judged by a high-profile panel from top agencies and global brands. The awards continue to recognise and celebrate outstanding work in branding and design.
- The Brand Impact Awards, now in its 12th year, has announced the addition of new categories for its 2025 edition, such as Innovation Awards, which boasts Emerging Tech, Interaction, and Experiential.
- The Interactive category honors campaigns that captivate audiences through digital interactivity, while the Emerging Tech category celebrates projects that utilize cutting-edge technology like AI, AR, VR, or biometrics.
- For the first time in 2025, an extra award will be presented in the Craft category, specifically for Sonic designs.
- The Craft categories in the Brand Impact Awards are backed by Frontify, with the Illustration category sponsored by ASUS Pro Art.
- The elite judging panel comprises professionals from prestigious global agencies and independent studios like Pentagram, Lippincott, JKR, and R/GA, as well as client-side brand experts from major companies like Google, LEGO, Citi, and Spotify.
- This unique blend of industry-leading agency creatives and client-side brand specialists guarantees a meticulous and knowledgeable evaluation of submissions.
- Aside from the new Innovation and Craft categories, the awards also cover 24 sector categories, ranging from Wine, Beer, and Spirits to Self-branding, FMCG, Transport and Travel, Food and Drink, Home and Garden, and Lifestyle, which includes Fashion-and-Beauty.
- The Brand Impact Awards continues to acknowledge and honor outstanding work in branding, design, and UX, UI, and graphic arts – from logos to layouts, typography to illustrations, and branding to creative direction, all encompassing the realms of life, work, and play.
