Krasnodar region emerges as the top choice for summer vacations in 2025
Russia's favourite destinations for holidays have been revealed, with affordability and proximity to home being the top considerations for most Russians. According to recent data, when choosing a destination, 50% of Russians most often consider affordability, while 33% prioritise proximity to their homes.
These preferences have led to a significant increase in the demand for certain destinations, particularly in the Kuban region. The demand for Gelendzhik has risen by 30%, and 40% of residents from Petersburg and 30% of Muscovites have chosen Kuban resorts for their vacations. Moreover, around 30% of residents from Siberia, the Urals, and the Far East have also opted for Kuban resorts as their holiday destination.
Krasnodar Krai, where the majority of these popular destinations are located, has confirmed its status as the main center of domestic tourism in the country. Another city in the Kuban region, Yeisk, has also seen a surge in tourism, with a staggering 60% increase in demand.
However, other destinations have not been left behind. Friends' and relatives' country houses were chosen by 16% of tourists, while St. Petersburg and Leningrad Oblast were chosen as destinations by 18% of tourists. The Golden Ring of Russia was also a popular choice, with 8% of tourists selecting it as their holiday destination.
Interestingly, Baikal, Turkey, and the UAE were each chosen by 5% of tourists. However, the city where tourism increased by 60% in 2025 remains unnamed in the provided search results.
In conclusion, affordability and proximity to home are the key factors influencing Russians' choices of holiday destinations. The Kuban region has seen a significant increase in tourism, with Krasnodar Krai and Yeisk leading the way. Other popular destinations include friends' and relatives' country houses, St. Petersburg and Leningrad Oblast, and the Golden Ring of Russia. Baikal, Turkey, and the UAE are also popular choices, although the city with the highest increase in tourism in 2025 remains undisclosed.
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