Kempinski Marks 10 Years of Iconic Lady in Red Programme
Kempinski Hotels, the world's oldest luxury hotel group, is celebrating a decade of its iconic Lady in Red programme. Over 150 Ladies in Red, hailing from diverse backgrounds and over 30 countries, will mark the anniversary from January 17 to 26, 2020. Gentlemen in Red will also participate in the celebrations.
The Lady in Red is a unique concept created by Kempinski Hotels ten years ago to provide a personalised and intuitive guest experience. She is a local expert, instantly recognisable in a tailor-made red outfit that reflects local sartorial traditions and cultural nuances. Benedikt Jaschke, Chief Quality Officer at Kempinski Hotels, describes her as a unique personality with unique responsibilities, easy to recognise.
Petra Portilla, Lady in Red at the Hotel Vier Jahreszeiten Kempinski Munich, embodies these qualities. She acts as both the perfect host and a trusted companion, crafting unforgettable experiences for guests during their stay. The Lady in Red is approachable, attentive, and discreet, adding a dash of magic to guests' stays. She knows everything about the hotel and the destination, ensuring guests live memorable experiences. As a unique brand ambassador, she welcomes guests in each Kempinski Hotel worldwide.
The Lady in Red programme has been a significant addition to Kempinski Hotels' commitment to exceptional service. As the group celebrates its tenth anniversary, guests can look forward to even more memorable experiences, crafted by the unique personalities in red.
