Kempinski Hotels Celebrates Lady in Red's 10th Anniversary
Kempinski Hotels introduces a unique brand ambassador role, the Lady in Red, marking its tenth anniversary this January. This distinctive position replaces traditional guest relations and offers guests an unforgettable experience.
The Lady in Red, a local expert, knows the hotel and destination intimately, ensuring guests live memorable moments. She acts as both the perfect host and a trusted companion, crafting tailor-made experiences. Over 150 Ladies in Red, from diverse backgrounds and over 30 countries, represent Kempinski Hotels at its 79 properties worldwide.
Some hotels, like the Hotel Adlon Kempinski Berlin, also have Gentlemen in Red serving as brand ambassadors. The Lady in Red embodies approachability, attentiveness, curiosity, discretion, and a discerning nature. She is dressed in a red outfit reflecting local sartorial traditions, representing the hotel's cultural nuance.
Kempinski Hotels will celebrate the Lady in Red's tenth anniversary from 17 to 26 January 2020 with various activities. This unique role continues to add a sparkle to the guest experience, making each stay at Kempinski Hotels truly exceptional.
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