Indian Car Buyers Embrace Electric SUVs for Tech, Features
Indian car buyers are shifting their focus from fuel costs and emissions to advanced technology and features, with affordable premium electric SUVs like VinFast's VF 6 and VF 7 leading the charge. These models, built in India, are transforming electric vehicles (EVs) into everyday companions for families and professionals.
VinFast, a Vietnamese EV manufacturer, has opened a factory in Thoothukudi, India, to produce these appealing SUVs. The VF 6 and VF 7 come packed with features such as a 12.9-inch infotainment display, wireless Apple CarPlay and Android Auto, and multiple drive modes, ensuring a connected and comfortable in-car experience. Safety is also a priority, with Advanced Driver Assistance at Level 2, 360-degree surround view, and automatic emergency braking included.
This shift in consumer preference is reflected in market surveys. 72% of Indian buyers are open to switching brands, with 33% citing technology and features as the deciding factor. Moreover, 88% are willing to share personal data for improved connected services, and 62% rank quality and features above price. A man in Delhi even changed his opinion about electric cars after experiencing a new electric SUV with advanced features.
VinFast's VF 6 and VF 7, with their quick charging speeds and certified ranges up to 532 km, address Indian buyers' concerns about charging and range anxiety. As Indian car buyers increasingly prioritize technology and features, these affordable premium electric models are making EVs a practical and appealing choice for Indian families and professionals.
