Experience the fusion of Gaucho aesthetic with traditional menswear in this innovative brand.
Tewün: A Window into the Authentic Patagonian Lifestyle
Ruso Sorzana, a fifth-generation Patagonian and former professional polo player, has founded the outerwear brand Tewün. Inspired by his personal experiences growing up in the rugged rural landscape of Argentine Patagonia, Tewün aims to reflect a unique lifestyle and environment, offering functional and artistic outerwear that transports its wearers to the heart of Patagonia.
Born in 2021, Tewün was created as a way to share the experience of Patagonia through its collections for men and women. Each piece is designed to meet Sorzana's needs as a real-life gaucho, with an emphasis on purpose-driven garments that set it apart from many other labels in its price range.
The brand's flagship product is the Tewün poncho, hand-spun by native artisans and taking up to three months to complete. These unique, five-figure ponchos are priced between $13,450 and $15,250, making them the brand's biggest ticket-items. Tewün also produces vests, bomber jackets, and other outerwear items made from all-natural materials, with a particular focus on the superfine merino wool native to Patagonia.
For Sorzana, each Tewün garment sold is a deeply personal and emotional experience. He expresses emotion each time a poncho is sold, stating that he cries every time. This sentiment reflects Sorzana's deep connection to the brand and its roots in Patagonia.
Tewün represents an authentic way of life in a remote area of northern Patagonia, offering its customers a romantic glimpse into a lifestyle shaped by the region's natural and cultural heritage. With a focus on high-performing, natural fabrics such as wool and leather, Tewün is a testament to Sorzana's passion for the outdoors and his desire to share the beauty of Patagonia with the world.
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- Tewün's collections for men and women, inspired by the authentic Patagonian lifestyle, extend beyond outerwear to also encompass fashion-and-beauty items that reflect the region's unique charm.
- For travelers longing to immerse themselves in the culture and beauty of Patagonia, Tewün's home-and-garden range, showcasing native materials and artisan craftsmanship, offers a tangible piece of the region to bring back and cherish.
