Entrepreneurdesigns her daily work routine to include visits to the barber during regular business hours
In the dynamic world of Legal-AI startup Libra, Head of Marketing Vera Wienken is making waves with her unique approach to leadership. Wienken, a champion of balance and structure, has established a work style that prioritises focus, efficiency, and self-responsibility.
Wienken blocks half-days once or twice a week as focus time, free from meetings and distractions. This dedicated time allows her to delve into conceptual work, brand strategy, or creative campaigns, ensuring the continuous evolution of Libra's marketing efforts.
Meetings in Wienken's team are kept small and efficient, with a maximum of 3-4 people. This strategy fosters a collaborative environment where ideas can flow freely and decisions can be made swiftly.
Before and after work hours, Wienken's calendar is intentionally blocked to signal her team that these times are hers. This boundary helps her maintain a work-life balance, taking daily rituals such as a dog walk, to switch off mentally and recharge for the next day.
Wienken trusts her team to take responsibility for themselves and believes self-responsibility is more important than control. This empowering approach has led to a culture of responsibility and boundaries within the team.
Despite the need for structure, Wienken acknowledges that not everything can be planned. She values staying open to new things while maintaining her structure and self-discipline.
Wienken thinks about the structures and rules she wants to establish in her team, including feedback processes, one-on-one meetings, and documentation. She believes leadership involves leading by example and living a culture of responsibility and boundaries.
In dynamic environments, Wienken learned the importance of clear processes for creative work. She values attitude and values over rules and has integrated playful elements into her team dynamics.
Wienken works from the office five days a week, but colleagues who have many customer appointments often work remotely. Slack notifications remain off after work hours, but Wienken is available via phone or WhatsApp for urgent cases.
Vera Wienken, Head of Marketing at Legal-AI startup Libra, ends her workday at 6 PM and starts at 9 AM. Despite the fast-paced startup routine, she finds spontaneity pleasant due to its speed.
In a world where work-life balance can often be elusive, Wienken's approach to leadership offers a refreshing perspective. By balancing structure and spontaneity, she is not only driving the success of Libra but also creating a positive and productive work environment for her team.
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