Enhancement Procedures that Mimic Nature Enhance Happiness and Self-Assurance, According to Poll Results
In the ever-evolving landscape of beauty and wellness, a significant shift is taking place in the pursuit of aesthetic treatments. According to a global survey by Merz Aesthetics, titled "Pillars of Confidence", this change is driven by technology, generational attitudes, and inclusivity.
The survey, which analysed the perspectives of 15,000 adults worldwide, ages 21 to 75, who have either undergone or are considering aesthetic procedures, reveals that these treatments are now seen as a part of wellness and self-care, prioritising mental well-being and self-affirmation.
One of the key global trends is the rise of at-home professional treatments. Driven by technological advancements, many consumers now prefer treatments they can perform at home, such as LED light therapy masks and microcurrent facial toners. This trend reflects convenience, cost-effectiveness, and personalisation, fueling a booming market expected to grow from $27 billion today to over $90 billion by 2030.
Innovative laser treatments are also gaining popularity. Newer facial laser technologies offer less pain, shorter downtime, and better suitability for diverse skin tones. Treatments like Pico Sculpting and UltraClear laser resurfacing are becoming more popular by tightening skin and promoting collagen production with minimal side effects.
Sustainability and inclusivity are also increasingly important to consumers. They demand sustainable beauty tech and products that align with their values while supporting diverse skin types and aging signs.
Generational differences are also shaping the aesthetic treatments landscape. Gen Z and Millennials, especially younger men, are redefining traditional masculinity by embracing skincare, makeup, wellness, and self-care more openly than previous generations. They show a strong interest in ingredient knowledge and professional treatments such as microneedling and niacinamide serums.
Older consumers tend to seek treatments that offer long-lasting benefits with minimal downtime, often moving away from temporary fixes towards more permanent aesthetic solutions.
In Singapore, Cutis, located at 9 Scotts Road Pacific Plaza, Scotts Medical Center #08-07, Singapore - 228210, offers a range of non-surgical aesthetic treatments. These include botulinum toxin, dermal fillers, collagen boosters, Ultherapy PRIME, laser skin rejuvenation, Pico Laser, and more. Cutis focuses on enhancing natural beauty while maintaining realistic expectations.
The survey found that the reason people are turning to or considering aesthetic treatments is less about peer pressure and more about personal well-being. Gen Z, in particular, prefers preventative treatments called "prejuvenation". 66% desire to look younger through aesthetic treatments, while 68% say these treatments improve how they view themselves.
As we move towards 2025, the focus of aesthetic treatments is shifting towards enhancing how people feel, not just how they look. With technology, generational attitudes, and inclusivity driving this change, the future of beauty and wellness is one that prioritises personalised, tech-enabled, sustainable, and gender-inclusive treatments.
For further reading on the topic, consider "Why Gen Z Thinks They're Aging Faster Than Millennials". The resources for the survey findings can be found at https://merzaesthetics.com/news/merz-aesthetics-reveals-global-data-on-the-connection-between-confidence-self-affirmation-and-aesthetic-treatments/ and https://merzaesthetics.com/confidence/#pillars-confidence-download-report.
[1] Statista Research Department (2021). The global skincare devices market is projected to grow to over $90 billion by 2030. Retrieved from https://www.statista.com/outlook/20000000/124/skincare-devices/worldwide [2] D'Silva, B. (2021). The new masculinity: Men are embracing skincare, makeup, and self-care like never before. Retrieved from https://www.businessinsider.com/men-embracing-skincare-makeup-self-care-like-never-before-2021-3 [3] Merz Aesthetics (2021). Merz Aesthetics Reveals Global Data on the Connection Between Confidence, Self-Affirmation, and Aesthetic Treatments. Retrieved from https://merzaesthetics.com/news/merz-aesthetics-reveals-global-data-on-the-connection-between-confidence-self-affirmation-and-aesthetic-treatments/ [4] Merz Aesthetics (2021). The Pillars of Confidence: A Global Study on Aesthetic Treatments. Retrieved from https://merzaesthetics.com/confidence/#pillars-confidence-download-report
- The landscape of beauty and wellness is experiencing significant transformation, driven by advancements in technology, evolving generational attitudes, and inclusivity, as revealed by the "Pillars of Confidence" global survey by Merz Aesthetics.
- One of the major trends emerging in the beauty industry is the rise of at-home professional treatments, such as LED light therapy masks and microcurrent facial toners, due to technological advancements and the appeal of convenience, cost-effectiveness, and personalization.
- Innovative laser treatments, like Pico Sculpting and UltraClear laser resurfacing, are gaining popularity for their less painful procedures, shorter recovery time, and better suitability for various skin tones.
- Consumers today are increasingly concerned with sustainability and inclusivity, demanding eco-friendly beauty tech and products that cater to diverse skin types and signs of aging.
- Generational differences are reflected in the aesthetic treatments landscape, with Gen Z and Millennials redefining traditional masculinity by openly embracing skincare, makeup, wellness, and self-care, and showing strong interest in understanding ingredients and professional treatments.
- Older consumers, however, prioritize treatments offering long-lasting benefits with minimal downtime, often opting for more permanent aesthetic solutions over temporary fixes.
- Cutis, located at 9 Scotts Road Pacific Plaza, Scotts Medical Center #08-07, Singapore - 228210, offers a diverse range of non-surgical aesthetic treatments, including botulinum toxin, dermal fillers, collagen boosters, Ultherapy PRIME, laser skin rejuvenation, Pico Laser, and more.
- The survey found that the primary reason people are turning to or considering aesthetic treatments is related to personal well-being, rather than peer pressure, with Gen Z showing a preference for preventative treatments called "prejuvenation".
- As we approach 2025, the focus of aesthetic treatments is shifting towards enhancing self-perception and mood, rather than merely physical appearance, reflecting the changes driven by technology, generational attitudes, and inclusivity.
- The resources for the survey findings, including links to the Merz Aesthetics reports entitled "Merz Aesthetics Reveals Global Data on the Connection Between Confidence, Self-Affirmation, and Aesthetic Treatments" and "The Pillars of Confidence: A Global Study on Aesthetic Treatments", can be found at https://merzaesthetics.com/news/merz-aesthetics-reveals-global-data-on-the-connection-between-confidence-self-affirmation-and-aesthetic-treatments/ and https://merzaesthetics.com/confidence/#pillars-confidence-download-report.
- Statista research indicates that the global skincare devices market is projected to grow to over $90 billion by 2030 (Statista Research Department, 2021).12.An article by Business Insider titled "The new masculinity: Men are embracing skincare, makeup, and self-care like never before" (D'Silva, 2021) provides additional insights into the changing attitudes of men in terms of skincare and self-care.
