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TUI Announces Massive Advertising Campaign Focusing on Cruise Segment
TUI, the leading travel company, has announced a significant advertising campaign that will focus on the rapidly growing cruise segment. The campaign, which will run under the slogan "Every moment is a journey," is set to start in September and will last throughout the year.
The campaign will utilise various channels, including radio, TV, online platforms, public spaces, and travel agencies. TUI has collaborated with EssenceMediacom for the creation of this campaign.
The centrepiece of the campaign is a commercial featuring pop star Robbie Williams, who is serving as TUI's brand ambassador. Williams was filmed on board the Mein Schiff Relax, a TUI cruise ship, for the campaign.
The TUI stock has been on a recovery trajectory, pleasing shareholders. On Tuesday, the TUI stock rose by 0.8 percent to 8.31 Euro by midday. This rise comes after the stock recently surpassed the important 8 Euro mark.
From an investor's perspective, it's significant that TUI is focusing on its strengths. The company's hotel business is also experiencing growth at a comparable rate to its cruise sector.
The early booking bonus, which is valid until the end of September, is another incentive for potential customers to book their cruise holidays with TUI. This bonus is part of TUI's efforts to drive growth in the cruise segment.
Bulls are building on the momentum of the TUI stock recovery, and the advertising campaign is expected to further boost the company's profile and attract more customers. The cruise segment, with its potential for growth, is a strategic move for TUI as it looks to expand its business and offer more travel experiences to its customers.
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